I love doing giveaways on my blog because I think winning is fun and I love to see my readers have a chance to win something as well! It is a little way to give back to people who take the time to stop by and visit my little slice of the internet!
The challenge for bloggers is figuring out how to let people know about your giveaway! When you are first starting out your audience may be very small. A giveaway is a good idea to help grow your audience a little bit.
Here are some tips on how to promote your blog giveaway for the best results! I have had increasing luck by following these guidelines and each giveaway I do just brings in more and more results!
How to Promote Your Blog Giveaway for the Best Results
Promote Your Giveaway On Your Own Social Media Accounts
This should be obvious, but it cannot be overlooked. It is absolutely crucial that you promote your own giveaway on your social media accounts. You may want to give your followers a tease a few days before the giveaway starts. The day the giveaway starts be sure to promote on all your social media channels. You also need to KEEP PROMOTING throughout the duration of the giveaway! Remember, not all of your followers are going to see your posts, tweets, updates, etc. each time you post. Try to mention the giveaway at different times of the day during the giveaway period. You can also ask your followers to SHARE or RETWEET to help you spread the word!
Promote Your Giveaway in Facebook Groups
There are Facebook Groups specifically for giveaways! I would advise you to find and join some of these groups before your giveaway so that you aren't scrambling. You can post the info about your giveaway in the groups and hopefully you will get some traffic from the group! These groups are also a great place to go if you like to enter giveaways! Here are a few groups I am a member of on Facebook!
Promote Your Giveaway on Giveaway Websites
There are websites that are specifically for giveaways and contests. You may be amazed to learn that a lot of people spend a lot of time entering contests online. Oh to have that kind of time on my hands, lol! These websites allow you to enter your giveaway information. Some websites are free and other sites may have some costs involved. Here are my favorite sites to promote my giveaways:
Promote Your Giveaway in Giveaway Link Parties
Some link parties will allow links with giveaways, but most don't like them. I have found quite a few blogs that have link parties that are specifically for giveaways! Most of these parties are open all the time and it is very easy to add your information. I enjoy these link parties and think this is a great resource for smaller bloggers to promote their giveaways! You can go HERE to see a list of great link parties that are specific for giveaways!
Promote Your Giveaway Through Brands
This idea does not always fit every giveaway….but sometimes it really works! One of my very first giveaways was a set of Alaska Glacial Mud. This was a product that I had personally used and loved. I contacted the company and told them my story with their product and asked if they would be willing to host a giveaway. They said YES! I was so excited because I had just launched my blog. I made sure to send a link to my blog post and then tagged them in Facebooks posts, Tweets, etc. and they happily shared my post through their social media!
So depending on what you are giving away…you may be able to tag the brand involved and get a little promotion through their social media channels! Chances are they have a lot more followers then you do! Remember…even if they aren't sponsoring the giveaway, it is still promotion for their brand! It never hurts to try!
Ask for Help to Promote Your Giveaway
Sometimes we just need to ask for a little help in promoting a giveaway. Hopefully you have made some blogging friends and they may be happy to help you by promoting it on their social media. It never hurts to ask….most of my blogger friends are the most giving and generous people I have met!!
I hope these tips will help you figure out how to promote your blog giveaway for the best results. I have been excited by the growth of doing occasional giveaways on my blog. My readers seem to enjoy entering these contests too!
Have you done any giveaways? What are your favorite tips for how to promote your blog giveaways for the best results?