I have read a lot of posts from bloggers that don't really recommend using Promoted Pins on Pinterest. Nevertheless I decided to try it out for myself and see how it worked out! I can honestly say that my first experience with Promoted Pins on Pinterest has been pretty positive! I will walk you through what I did and I hope it will give you some information to help you decided if this is a route you want to take for your blog.
My First Experience with Promoted Pins on Pinterest
I have an Easter Cake Round Up post that I felt could gain some steam on Pinterest this time of year. I decided to try it out as a promoted pin with a small budget and just see how it did. I went into Promoted Pins. The options are for Engagement Campaigns or Traffic Campaigns. I felt like traffic was more important for me at this stage so I chose to do a Traffic Campaign.
How I Set Up My Traffic Campaign in Pinterest's Promoted Pins
I can honestly say that I just felt my way along in setting this traffic campaign up. I just added the information that was asked for and if I wasn't sure about something I went to the help center for more information. I did a daily budget of $3.00 for 8 days. I also had to choose how much to pay-per-click and I put $0.10. This wasn't a lot at all and I got some messages saying that my pin wouldn't be promoted during higher traffic times because my bid was so low…but I was working on a very small budget and I was okay with that.
Results From My First Experience With Promoted Pins on Pinterest
Here is a screenshot of how my promoted pin did for those 8 days.
As you can see the pin got an over all 62.59K impressions. That is a lot in my opinion for one of my pins. I had 285 clicks over to my blog plus 165 repins! The average CPC (cost per click) came out to be $0.09 and that seems pretty cheap! I spent a total of $24.00 for this promoted pin.
The good news is that the pin still seems to have some momentum and I am still getting decent traffic to my site from this pin even a week later.
I don't know if promoting a “seasonal” pin is the best idea, but I feel really good about the results. I would say I will probably promote more pins in the future as the blogging budget allows. I am in no way an expert in this area of promotion, but wanted to share my results!
I would love to hear if you have done any promoted pins and how it went for you!