I have read a lot of posts from bloggers that don't really recommend using Promoted Pins on Pinterest. Nevertheless I decided to try it out for myself and see how it worked out! I can honestly say that my first experience with Promoted Pins on Pinterest has been pretty positive! I will walk you through what I did and I hope it will give you some information to help you decided if this is a route you want to take for your blog.
My First Experience with Promoted Pins on Pinterest
I have an Easter Cake Round Up post that I felt could gain some steam on Pinterest this time of year. I decided to try it out as a promoted pin with a small budget and just see how it did. I went into Promoted Pins. The options are for Engagement Campaigns or Traffic Campaigns. I felt like traffic was more important for me at this stage so I chose to do a Traffic Campaign.
How I Set Up My Traffic Campaign in Pinterest's Promoted Pins
I can honestly say that I just felt my way along in setting this traffic campaign up. I just added the information that was asked for and if I wasn't sure about something I went to the help center for more information. I did a daily budget of $3.00 for 8 days. I also had to choose how much to pay-per-click and I put $0.10. This wasn't a lot at all and I got some messages saying that my pin wouldn't be promoted during higher traffic times because my bid was so low…but I was working on a very small budget and I was okay with that.
Results From My First Experience With Promoted Pins on Pinterest
Here is a screenshot of how my promoted pin did for those 8 days.
As you can see the pin got an over all 62.59K impressions. That is a lot in my opinion for one of my pins. I had 285 clicks over to my blog plus 165 repins! The average CPC (cost per click) came out to be $0.09 and that seems pretty cheap! I spent a total of $24.00 for this promoted pin.
The good news is that the pin still seems to have some momentum and I am still getting decent traffic to my site from this pin even a week later.
I don't know if promoting a “seasonal” pin is the best idea, but I feel really good about the results. I would say I will probably promote more pins in the future as the blogging budget allows. I am in no way an expert in this area of promotion, but wanted to share my results!
I would love to hear if you have done any promoted pins and how it went for you!
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Janine Huldie says
I am actually just trying this now for the first time in the last week or so as I have been on the fence, but this couldn’t have come at a better time and cannot thank you enough for sharing your 1st hand experience. Just shared on my Facebook page and have also scheduled to share on my Twitter feed, too. Thank you again 🙂
Thanks so much for commenting Janine. I like to hear how things work out for other bloggers and wanted to share my experience! I really appreciate you sharing!!
I’ve done a couple – some hits and some misses. One thing my blogging coach taught me was to never pay for traffic unless you are selling a product, which I think makes a certain amount of sense. However my last one had some big fat affiliate links in it and while it did get some traffic to it, I got zero sales. So I guess it is just trial and error, but I do plan to continue using it.
I can definitely see the reasoning behind only paying for traffic if you are selling something. I am not selling anything at this point…just kind of wanted to see how it would work and bring some extra traffic in. Thanks for sharing how it has worked for you!! I hope to be more focused if I do another campaign!
Karla M. Davis (@Classy_Woman) says
This makes total sense Adrian! One would have to have a product, a collection/product/service they are launching or selling (or have affiliate links to try to at least break even on the investment).
Thank you for your post Jamie and sharing your experience with us! I have wondered about the promoted pins since they came about but to date I have never paid to get traffic to my site other than a couple little sidebar ads via other bloggers four about $5 many years ago when I was first starting out. I’m currently working on my products and can’t wait to try this out when I’m ready. It also depends on blog analytics too, for people who already have their greatest share of traffic coming from Pinterest, it would be such a natural fit. 🙂
Those are great points Karla! It is hard to spend the money for traffic…will be anxious to see what your products are when you release them!