Who doesn’t like a sweet treat? It’s a singular joy to be able to bake well, which is why there are so many delicious bakeries all over the world, so many cooking competitions televised each year, and so many calories we know we shouldn’t be eating, but do anyway. There’s nothing quite like the feeling of eating freshly baked cookies, enjoying a glazed donut, slicing a soft cake… and we better stop here, or else this post will never be written.
Should You Commercialize Your Baking Passion?
However, for those who absolutely love baking (and are darn good at it too), you may wonder if doing so professionally, or at least semi-professionally, is possible. Of course, just like conventional cookery, this choice presents multiple paths. You could get a job at a local baker’s, join a course to learn artisan bakery, gather up the funds to open your own place, or become a pastry chef. Those are just four examples, and that’s hardly exhaustive.
In this post, we simply want to suggest three questions work asking yourself before commercializing your baking passion. Let’s begin:
What Makes You Stand Apart?
This is a hard question to ask, because not every baker is going to reinvent the wheel. But many people can make great baked goods, what matters is how you differentiate yourself, at least in your area. Are you excellent at cake decorations? Do you create nutty goods with genuine reverence for the ingredients? Do you drive and cater special events on short notice, using the module to accept payments with North to allow for continual movement? If so, how do you keep your goods, what schedule do you have, and how do you list their ingredients and take orders? This is the cornerstone of every piece of structural development you put into your business.
Can You Handle The Scale & Demand?
The thought of selling your baked goods is exciting, but the reality of professional baking can be very different from baking for friends and family. You will have to consider if you can handle the physical and time demands of baking at a commercial scale, which means going from a dozen cookies to hundreds. The pressure of fulfilling orders on a deadline can also take the fun out of baking for some people. It’s a good idea to think about how this change could affect your passion before you fully commit to it, if you need extra help, and at what point you commercialize. If you can work full time with continual revenue coming in, that’s a good sign.
What’s Your Ordering Process & How Do You Stagger Clients?
It’s important for a business to have a clear system for taking orders, and it should be easy for a customer to understand how to get what they want from you. A simple but necessary idea is to set up an order form or a designated email address for people to use, and you should also be clear about your turnaround times, so you are not over-promising and under-delivering. When you have a lot of clients, you have to be able to manage your schedule so you can handle every order. This often means saying no to people, or setting obvious restrictions like not making offensive cakes even for birthday parties, depending on your preferences. Put those policies in place now.
With this advice, we hope you can commercialize that baking passion – just send us some goodies when you do!
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