If you follow my blog you know that I love to help my readers by providing Weight Watchers recipes and Weight Watchers Ideas and Motivation. I want to give you an update on the Weight Watchers changes for 2019 and how they will affect you!
Weight Watchers Changes for 2019
Every year (almost) it seems like Weight Watchers makes some changes. Some are BIG like Freestyle that happened last year. Some changes are small like the Weight Watchers changes for 2019.
Whether big or small Weight Watchers members want to know what is going on and how the changes will affect your plan!
Weight Watchers Name Change
One of the biggest change will be in the marketing department. The company is moving away from using the name “Weight Watchers” and will be branding the company as WW.
My biggest question is what do we actually call it? WW? Do we just say two W's? My understanding is that the WW stands for Wellness that Works…but I am not 100% sure!
I understand why they are pushing wellness, but calling the program WW sounds weird to me.
The company seems to want to leave the branding they have used for so many years so they can reach younger generations. They don't want this program to seem like your grandma's program.
Big Focus on Wellness
It is no secret that WW has been working hard to become a more wellness focused program. We may be there to lose weight, but they want us to think about other areas of our lives too.
They do not want to be seen as a DIET program. I think they finally realize that true dieting doesn't work and lifestyle changes do work.
As soon as January, 2019 rolls around all the WW food products will have had a makeover. All of the WW products will be free of artificial sweeteners, colors, flavors and preservatives.
This is a BIG change and I know it will be very popular. I have heard from many member who do not like to buy the “artificial” foods that WW sells.
Weight Watchers Connect is a great place to interact with members all over the world. Giving and getting encouragement is wonderful.
They are going to expand this concept into Connect Groups. Connect Groups will enable you to find groups of members you have something in common with. Maybe you have a food allergy then you can find a group with the same food allergy and share strategies for how you make it work.
This sounds like a wonderful addition to the program.
We know that companies that don't stay up with new technology and continue to improve their current technology are not going to last long.
I am excited to see that WW is working to get their program to work with Amazon's Alexa and Google's Assistant. They are hoping to be able to use these technologies to help us track our food, find out how many points a food has, etc.
This could be a real game changer for some people who love tech!
WW is also partnered with a mediation company called Headspace and will be providing content on the app.
This content will relate to meditation and mindfulness and will be customized for WW. I think this sounds like a positive addition to the program because if we are mindful of our eating…we will probably do better on the program.
It is hard to find a person who doesn't like to be rewarded. I think Weight Watchers is recognizing that and will be starting the WellnessWins reward system.
Members can be rewarded for small everyday behaviors. These behaviors will probably include things like tracking food, exercise and even your weekly weight.
The information I can find says you can be rewarded with exclusive products or experiences.
FitPoints System Changes
FitPoints are not going away so don't worry. They are going to get a makeover and be a more custom fit for each member.
Instead of FitPoints being across the board they will now be personalized to each member based on height, weight, sex and age.
My Take on the Weight Watchers Changes for 2019
Overall I think the Weight Watchers changes for 2019 are positive. I think this will help them compete in a market that is focused on overall wellness more now then ever before.
I am really, really glad that Freestyle is not changing! It is still new to people and honestly…I don't want to recalculate all my recipes, LOL.
The only change that I am not totally sold on is the new name. I am not against a new name, but feel like WW is difficult to say, is confusing and kind of sounds dumb… There are a lot of organizations that start with WW….WWE (world wrestling entertainment), WWF (world wildlife fund), etc.
So what are your thoughts about these changes?
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